#D43540 — Vivid Red
#D43540 is a vivid red in the Red family. In practice it looks like a bold, saturated medium red, and it is also commonly known as Red, Vermilion. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
#D43540
Tints and shades (50–950)
Accessibility
Contrast on white
4.79:1
Contrast on black
4.38:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whiteFail
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.014 22.4); /* #fff2f1 */
--brand-100: oklch(0.936 0.031 22.4); /* #fee2e0 */
--brand-200: oklch(0.885 0.06 22.4); /* #ffcac7 */
--brand-300: oklch(0.808 0.109 22.4); /* #ffa4a0 */
--brand-400: oklch(0.712 0.17 22.4); /* #fa7070 */
--brand-500: oklch(0.637 0.204 22.4); /* #ee454e */
--brand-600: oklch(0.577 0.2 22.4); /* #d6313e */
--brand-700: oklch(0.505 0.188 22.4); /* #b81c2e */
--brand-800: oklch(0.444 0.168 22.4); /* #9b1324 */
--brand-900: oklch(0.396 0.151 22.4); /* #850c1d */
--brand-950: oklch(0.281 0.106 22.4); /* #52050e */
}