#BD0723 — Deep Vivid Red
#BD0723 is a deep vivid red in the Red family. In practice it looks like a bold, saturated medium red, and it is also commonly known as Red, Vermilion. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
#BD0723
Tints and shades (50–950)
Accessibility
Contrast on white
6.52:1
Contrast on black
3.22:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whiteFail
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.014 24); /* #fff2f1 */
--brand-100: oklch(0.936 0.032 24); /* #ffe2e0 */
--brand-200: oklch(0.885 0.061 24); /* #ffcac6 */
--brand-300: oklch(0.808 0.109 24); /* #ffa49e */
--brand-400: oklch(0.712 0.176 24); /* #fd6e6a */
--brand-500: oklch(0.637 0.212 24); /* #f14147 */
--brand-600: oklch(0.577 0.207 24); /* #d92c36 */
--brand-700: oklch(0.505 0.195 24); /* #ba1426 */
--brand-800: oklch(0.444 0.174 24); /* #9d0b1d */
--brand-900: oklch(0.396 0.157 24); /* #870517 */
--brand-950: oklch(0.281 0.11 24); /* #53030a */
}