#7736BB — Deep Vivid Purple
#7736BB is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
6.93:1
Contrast on black
3.03:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whiteFail
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.015 301.8); /* #f7f3fe */
--brand-100: oklch(0.936 0.031 301.8); /* #ede5fc */
--brand-200: oklch(0.885 0.064 301.8); /* #e0d0fd */
--brand-300: oklch(0.808 0.116 301.8); /* #ceaeff */
--brand-400: oklch(0.712 0.172 301.8); /* #b684fb */
--brand-500: oklch(0.637 0.207 301.8); /* #a463f2 */
--brand-600: oklch(0.577 0.203 301.8); /* #9151db */
--brand-700: oklch(0.505 0.191 301.8); /* #7a3ebd */
--brand-800: oklch(0.444 0.17 301.8); /* #6632a0 */
--brand-900: oklch(0.396 0.154 301.8); /* #572889 */
--brand-950: oklch(0.281 0.108 301.8); /* #341654 */
}