#7708AE — Deep Vivid Purple
#7708AE is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
8.64:1
Contrast on black
2.43:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.016 308.6); /* #f9f3fe */
--brand-100: oklch(0.936 0.035 308.6); /* #f0e4fc */
--brand-200: oklch(0.885 0.072 308.6); /* #e7cdfe */
--brand-300: oklch(0.808 0.127 308.6); /* #d8a9ff */
--brand-400: oklch(0.712 0.194 308.6); /* #c57afd */
--brand-500: oklch(0.637 0.233 308.6); /* #b454f4 */
--brand-600: oklch(0.577 0.229 308.6); /* #a041dd */
--brand-700: oklch(0.505 0.215 308.6); /* #882ebf */
--brand-800: oklch(0.444 0.191 308.6); /* #7223a1 */
--brand-900: oklch(0.396 0.173 308.6); /* #611c8b */
--brand-950: oklch(0.281 0.121 308.6); /* #3a0e55 */
}