#7429BA — Deep Vivid Purple
#7429BA is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
7.58:1
Contrast on black
2.77:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.015 302.2); /* #f7f3fe */
--brand-100: oklch(0.936 0.033 302.2); /* #eee5fd */
--brand-200: oklch(0.885 0.068 302.2); /* #e1cfff */
--brand-300: oklch(0.808 0.117 302.2); /* #ceaeff */
--brand-400: oklch(0.712 0.182 302.2); /* #b882ff */
--brand-500: oklch(0.637 0.221 302.2); /* #a65ef7 */
--brand-600: oklch(0.577 0.216 302.2); /* #944ce0 */
--brand-700: oklch(0.505 0.203 302.2); /* #7d39c2 */
--brand-800: oklch(0.444 0.181 302.2); /* #682da4 */
--brand-900: oklch(0.396 0.163 302.2); /* #59248d */
--brand-950: oklch(0.281 0.115 302.2); /* #351357 */
}