#720AB3 — Deep Vivid Purple
#720AB3 is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
8.71:1
Contrast on black
2.41:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.016 305.1); /* #f8f3ff */
--brand-100: oklch(0.936 0.035 305.1); /* #efe4fd */
--brand-200: oklch(0.885 0.07 305.1); /* #e4ceff */
--brand-300: oklch(0.808 0.121 305.1); /* #d2acff */
--brand-400: oklch(0.712 0.189 305.1); /* #be7eff */
--brand-500: oklch(0.637 0.236 305.1); /* #ae56fa */
--brand-600: oklch(0.577 0.231 305.1); /* #9b43e3 */
--brand-700: oklch(0.505 0.217 305.1); /* #8330c5 */
--brand-800: oklch(0.444 0.193 305.1); /* #6e25a6 */
--brand-900: oklch(0.396 0.174 305.1); /* #5d1d8f */
--brand-950: oklch(0.281 0.123 305.1); /* #380f58 */
}