#710FB3 — Deep Vivid Purple
#710FB3 is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
8.67:1
Contrast on black
2.42:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.016 304.5); /* #f8f3ff */
--brand-100: oklch(0.936 0.035 304.5); /* #efe5fd */
--brand-200: oklch(0.885 0.07 304.5); /* #e3ceff */
--brand-300: oklch(0.808 0.12 304.5); /* #d2acff */
--brand-400: oklch(0.712 0.188 304.5); /* #bd7fff */
--brand-500: oklch(0.637 0.233 304.5); /* #ac58fa */
--brand-600: oklch(0.577 0.229 304.5); /* #9945e3 */
--brand-700: oklch(0.505 0.215 304.5); /* #8231c4 */
--brand-800: oklch(0.444 0.191 304.5); /* #6d27a6 */
--brand-900: oklch(0.396 0.173 304.5); /* #5d1f8f */
--brand-950: oklch(0.281 0.121 304.5); /* #371058 */
}