#7D00BC — Deep Vivid Purple
#7D00BC is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
#7D00BC
Tints and shades (50–950)
Accessibility
Contrast on white
8.08:1
Contrast on black
2.60:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.017 307.4); /* #f8f3ff */
--brand-100: oklch(0.936 0.037 307.4); /* #f0e4fe */
--brand-200: oklch(0.885 0.072 307.4); /* #e6cdff */
--brand-300: oklch(0.808 0.125 307.4); /* #d6aaff */
--brand-400: oklch(0.712 0.195 307.4); /* #c37bff */
--brand-500: oklch(0.637 0.25 307.4); /* #b44efd */
--brand-600: oklch(0.577 0.245 307.4); /* #a13ae6 */
--brand-700: oklch(0.505 0.23 307.4); /* #8826c7 */
--brand-800: oklch(0.444 0.205 307.4); /* #721ca8 */
--brand-900: oklch(0.396 0.185 307.4); /* #611591 */
--brand-950: oklch(0.281 0.13 307.4); /* #3a0a59 */
}