#7729AE — Deep Vivid Purple
#7729AE is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
7.74:1
Contrast on black
2.71:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.015 306.7); /* #f8f3fd */
--brand-100: oklch(0.936 0.031 306.7); /* #efe5fb */
--brand-200: oklch(0.885 0.065 306.7); /* #e4cffb */
--brand-300: oklch(0.808 0.117 306.7); /* #d4acfc */
--brand-400: oklch(0.712 0.173 306.7); /* #be81f6 */
--brand-500: oklch(0.637 0.209 306.7); /* #ac5fec */
--brand-600: oklch(0.577 0.205 306.7); /* #994dd6 */
--brand-700: oklch(0.505 0.192 306.7); /* #813ab8 */
--brand-800: oklch(0.444 0.171 306.7); /* #6c2e9c */
--brand-900: oklch(0.396 0.155 306.7); /* #5c2586 */
--brand-950: oklch(0.281 0.109 306.7); /* #371452 */
}