#771DCC — Deep Vivid Purple
#771DCC is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
#771DCC
Tints and shades (50–950)
Accessibility
Contrast on white
7.42:1
Contrast on black
2.83:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.016 300); /* #f7f3ff */
--brand-100: oklch(0.936 0.036 300); /* #ede5ff */
--brand-200: oklch(0.885 0.066 300); /* #dfd0ff */
--brand-300: oklch(0.808 0.114 300); /* #cbafff */
--brand-400: oklch(0.712 0.177 300); /* #b484ff */
--brand-500: oklch(0.637 0.231 300); /* #a45cff */
--brand-600: oklch(0.577 0.244 300); /* #9342f0 */
--brand-700: oklch(0.505 0.229 300); /* #7d2dd0 */
--brand-800: oklch(0.444 0.204 300); /* #6823b0 */
--brand-900: oklch(0.396 0.184 300); /* #591b98 */
--brand-950: oklch(0.281 0.13 300); /* #350d5e */
}