#741DAF — Deep Vivid Purple
#741DAF is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
8.28:1
Contrast on black
2.54:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.015 306.1); /* #f8f3fe */
--brand-100: oklch(0.936 0.033 306.1); /* #efe5fc */
--brand-200: oklch(0.885 0.068 306.1); /* #e4cefe */
--brand-300: oklch(0.808 0.123 306.1); /* #d4abff */
--brand-400: oklch(0.712 0.183 306.1); /* #bf7ffb */
--brand-500: oklch(0.637 0.221 306.1); /* #ad5bf2 */
--brand-600: oklch(0.577 0.216 306.1); /* #9a49dc */
--brand-700: oklch(0.505 0.203 306.1); /* #8236bd */
--brand-800: oklch(0.444 0.181 306.1); /* #6d2aa0 */
--brand-900: oklch(0.396 0.163 306.1); /* #5d228a */
--brand-950: oklch(0.281 0.115 306.1); /* #381254 */
}