#740CB2 — Deep Vivid Purple
#740CB2 is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
8.61:1
Contrast on black
2.44:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.016 306.1); /* #f8f3ff */
--brand-100: oklch(0.936 0.035 306.1); /* #f0e4fd */
--brand-200: oklch(0.885 0.071 306.1); /* #e5ceff */
--brand-300: oklch(0.808 0.123 306.1); /* #d4abff */
--brand-400: oklch(0.712 0.192 306.1); /* #c07cff */
--brand-500: oklch(0.637 0.234 306.1); /* #af56f8 */
--brand-600: oklch(0.577 0.23 306.1); /* #9c43e1 */
--brand-700: oklch(0.505 0.216 306.1); /* #842fc3 */
--brand-800: oklch(0.444 0.192 306.1); /* #6f25a5 */
--brand-900: oklch(0.396 0.173 306.1); /* #5e1d8e */
--brand-950: oklch(0.281 0.122 306.1); /* #380f57 */
}