#790DB4 — Deep Vivid Purple
#790DB4 is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
8.30:1
Contrast on black
2.53:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.017 307.6); /* #f8f3fe */
--brand-100: oklch(0.936 0.036 307.6); /* #f0e4fd */
--brand-200: oklch(0.885 0.073 307.6); /* #e6cdff */
--brand-300: oklch(0.808 0.125 307.6); /* #d6aaff */
--brand-400: oklch(0.712 0.196 307.6); /* #c37aff */
--brand-500: oklch(0.637 0.237 307.6); /* #b254f7 */
--brand-600: oklch(0.577 0.232 307.6); /* #9f40e0 */
--brand-700: oklch(0.505 0.218 307.6); /* #872dc2 */
--brand-800: oklch(0.444 0.194 307.6); /* #7123a4 */
--brand-900: oklch(0.396 0.175 307.6); /* #601b8d */
--brand-950: oklch(0.281 0.123 307.6); /* #3a0d56 */
}