#7016AB — Deep Vivid Purple
#7016AB is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
8.78:1
Contrast on black
2.39:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.016 305.9); /* #f8f3fe */
--brand-100: oklch(0.936 0.033 305.9); /* #efe5fc */
--brand-200: oklch(0.885 0.069 305.9); /* #e4cefe */
--brand-300: oklch(0.808 0.122 305.9); /* #d4abff */
--brand-400: oklch(0.712 0.184 305.9); /* #bf7ffc */
--brand-500: oklch(0.637 0.222 305.9); /* #ad5bf3 */
--brand-600: oklch(0.577 0.217 305.9); /* #9a48dc */
--brand-700: oklch(0.505 0.204 305.9); /* #8235be */
--brand-800: oklch(0.444 0.182 305.9); /* #6d2aa1 */
--brand-900: oklch(0.396 0.164 305.9); /* #5d228a */
--brand-950: oklch(0.281 0.115 305.9); /* #371255 */
}