#7740AD — Deep Purple
#7740AD is a deep purple in the Purple family. In practice it looks like a balanced medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
6.73:1
Contrast on black
3.12:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whiteFail
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.012 304.1); /* #f7f4fc */
--brand-100: oklch(0.936 0.027 304.1); /* #ede6f9 */
--brand-200: oklch(0.885 0.055 304.1); /* #e1d1f7 */
--brand-300: oklch(0.808 0.099 304.1); /* #ceb1f5 */
--brand-400: oklch(0.712 0.147 304.1); /* #b689ec */
--brand-500: oklch(0.637 0.177 304.1); /* #a36ae1 */
--brand-600: oklch(0.577 0.174 304.1); /* #9159cb */
--brand-700: oklch(0.505 0.163 304.1); /* #7a46af */
--brand-800: oklch(0.444 0.145 304.1); /* #663993 */
--brand-900: oklch(0.396 0.131 304.1); /* #572f7e */
--brand-950: oklch(0.281 0.092 304.1); /* #331a4d */
}