#740BA7 — Deep Vivid Purple
#740BA7 is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
8.94:1
Contrast on black
2.35:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.016 309.3); /* #f9f3fe */
--brand-100: oklch(0.936 0.034 309.3); /* #f1e4fb */
--brand-200: oklch(0.885 0.07 309.3); /* #e7cdfd */
--brand-300: oklch(0.808 0.126 309.3); /* #d8a9fe */
--brand-400: oklch(0.712 0.187 309.3); /* #c57cf9 */
--brand-500: oklch(0.637 0.225 309.3); /* #b357ef */
--brand-600: oklch(0.577 0.221 309.3); /* #a044d9 */
--brand-700: oklch(0.505 0.207 309.3); /* #8731bb */
--brand-800: oklch(0.444 0.185 309.3); /* #72269e */
--brand-900: oklch(0.396 0.167 309.3); /* #611e88 */
--brand-950: oklch(0.281 0.117 309.3); /* #3a0f53 */
}