#701CC4 — Deep Vivid Purple
#701CC4 is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
#701CC4
Tints and shades (50–950)
Accessibility
Contrast on white
7.92:1
Contrast on black
2.65:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.016 299.1); /* #f7f3ff */
--brand-100: oklch(0.936 0.036 299.1); /* #ede5ff */
--brand-200: oklch(0.885 0.065 299.1); /* #dfd0ff */
--brand-300: oklch(0.808 0.112 299.1); /* #cab0ff */
--brand-400: oklch(0.712 0.176 299.1); /* #b285ff */
--brand-500: oklch(0.637 0.228 299.1); /* #a25eff */
--brand-600: oklch(0.577 0.236 299.1); /* #9146ee */
--brand-700: oklch(0.505 0.222 299.1); /* #7a32ce */
--brand-800: oklch(0.444 0.198 299.1); /* #6627ae */
--brand-900: oklch(0.396 0.179 299.1); /* #571f96 */
--brand-950: oklch(0.281 0.125 299.1); /* #34105c */
}