#E01423 — Vivid Red
#E01423 is a vivid red in the Red family. In practice it looks like a bold, saturated medium red, and it is also commonly known as Red, Vermilion. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
#E01423
Tints and shades (50–950)
Accessibility
Contrast on white
4.89:1
Contrast on black
4.29:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whiteFail
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.014 26.3); /* #fff2f0 */
--brand-100: oklch(0.936 0.032 26.3); /* #ffe2df */
--brand-200: oklch(0.885 0.061 26.3); /* #ffcbc4 */
--brand-300: oklch(0.808 0.109 26.3); /* #ffa59b */
--brand-400: oklch(0.712 0.181 26.3); /* #ff6c63 */
--brand-500: oklch(0.637 0.238 26.3); /* #fb2b31 */
--brand-600: oklch(0.577 0.233 26.3); /* #e3041f */
--brand-700: oklch(0.505 0.205 26.3); /* #be0017 */
--brand-800: oklch(0.444 0.181 26.3); /* #a00012 */
--brand-900: oklch(0.396 0.161 26.3); /* #89000e */
--brand-950: oklch(0.281 0.114 26.3); /* #540005 */
}