#7B23AE — Deep Vivid Purple
#7B23AE is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
7.80:1
Contrast on black
2.69:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.015 309); /* #f8f3fd */
--brand-100: oklch(0.936 0.032 309); /* #f0e4fb */
--brand-200: oklch(0.885 0.067 309); /* #e6cefb */
--brand-300: oklch(0.808 0.121 309); /* #d7aafc */
--brand-400: oklch(0.712 0.18 309); /* #c37ef6 */
--brand-500: oklch(0.637 0.216 309); /* #b15bec */
--brand-600: oklch(0.577 0.212 309); /* #9e48d6 */
--brand-700: oklch(0.505 0.199 309); /* #8635b8 */
--brand-800: oklch(0.444 0.177 309); /* #702a9c */
--brand-900: oklch(0.396 0.16 309); /* #602286 */
--brand-950: oklch(0.281 0.112 309); /* #391252 */
}