#7730B0 — Deep Vivid Purple
#7730B0 is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
7.41:1
Contrast on black
2.83:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.014 305.4); /* #f8f3fd */
--brand-100: oklch(0.936 0.03 305.4); /* #efe5fb */
--brand-200: oklch(0.885 0.063 305.4); /* #e3cffb */
--brand-300: oklch(0.808 0.114 305.4); /* #d2adfb */
--brand-400: oklch(0.712 0.168 305.4); /* #bc83f5 */
--brand-500: oklch(0.637 0.203 305.4); /* #a962eb */
--brand-600: oklch(0.577 0.199 305.4); /* #9650d5 */
--brand-700: oklch(0.505 0.187 305.4); /* #7f3db7 */
--brand-800: oklch(0.444 0.166 305.4); /* #6a319b */
--brand-900: oklch(0.396 0.15 305.4); /* #5a2885 */
--brand-950: oklch(0.281 0.105 305.4); /* #361551 */
}