#770FB7 — Deep Vivid Purple
#770FB7 is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
8.28:1
Contrast on black
2.54:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.017 305.9); /* #f8f3ff */
--brand-100: oklch(0.936 0.036 305.9); /* #f0e4fd */
--brand-200: oklch(0.885 0.071 305.9); /* #e4ceff */
--brand-300: oklch(0.808 0.122 305.9); /* #d4abff */
--brand-400: oklch(0.712 0.191 305.9); /* #c07dff */
--brand-500: oklch(0.637 0.238 305.9); /* #b055fa */
--brand-600: oklch(0.577 0.233 305.9); /* #9c41e3 */
--brand-700: oklch(0.505 0.219 305.9); /* #842ec4 */
--brand-800: oklch(0.444 0.195 305.9); /* #6f23a6 */
--brand-900: oklch(0.396 0.176 305.9); /* #5f1c8f */
--brand-950: oklch(0.281 0.124 305.9); /* #390e58 */
}