#7313BD — Deep Vivid Purple
#7313BD is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
8.21:1
Contrast on black
2.56:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.016 302.5); /* #f7f3ff */
--brand-100: oklch(0.936 0.036 302.5); /* #eee5ff */
--brand-200: oklch(0.885 0.068 302.5); /* #e1cfff */
--brand-300: oklch(0.808 0.117 302.5); /* #cfaeff */
--brand-400: oklch(0.712 0.183 302.5); /* #b981ff */
--brand-500: oklch(0.637 0.238 302.5); /* #a958ff */
--brand-600: oklch(0.577 0.236 302.5); /* #9743e9 */
--brand-700: oklch(0.505 0.221 302.5); /* #802fca */
--brand-800: oklch(0.444 0.197 302.5); /* #6b25ab */
--brand-900: oklch(0.396 0.178 302.5); /* #5b1d93 */
--brand-950: oklch(0.281 0.125 302.5); /* #360f5a */
}