#7313A2 — Deep Vivid Purple
#7313A2 is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
8.96:1
Contrast on black
2.34:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.015 310.1); /* #f9f3fd */
--brand-100: oklch(0.936 0.032 310.1); /* #f1e4fb */
--brand-200: oklch(0.885 0.067 310.1); /* #e7cdfb */
--brand-300: oklch(0.808 0.121 310.1); /* #d8aafb */
--brand-400: oklch(0.712 0.179 310.1); /* #c47ef4 */
--brand-500: oklch(0.637 0.216 310.1); /* #b35aea */
--brand-600: oklch(0.577 0.212 310.1); /* #9f47d4 */
--brand-700: oklch(0.505 0.199 310.1); /* #8735b7 */
--brand-800: oklch(0.444 0.177 310.1); /* #712a9a */
--brand-900: oklch(0.396 0.16 310.1); /* #612185 */
--brand-950: oklch(0.281 0.112 310.1); /* #3a1151 */
}