#701098 — Deep Vivid Purple
#701098 is a deep vivid purple in the Purple family. In practice it looks like a bold, saturated medium-dark plum, and it is also commonly known as Plum, Eggplant. Below are all of its color space values, an 11-step scale, harmony palettes and accessibility data.
Tints and shades (50–950)
Accessibility
Contrast on white
9.47:1
Contrast on black
2.22:1
- AA (4.5:1) on whitePass
- AA Large (3:1) on whitePass
- AAA (7:1) on whitePass
- AAA Large (4.5:1) on whitePass
- UI components (3:1) on whitePass
Need a passing variant? Repair this color in the contrast checker.
Complementary palette
Analogous palette
Triadic palette
Copy-ready CSS
brand-scale.css
:root {
--brand-50: oklch(0.971 0.015 312.2); /* #f9f3fd */
--brand-100: oklch(0.936 0.031 312.2); /* #f1e4f9 */
--brand-200: oklch(0.885 0.065 312.2); /* #e8cdf9 */
--brand-300: oklch(0.808 0.117 312.2); /* #daaaf7 */
--brand-400: oklch(0.712 0.173 312.2); /* #c67eef */
--brand-500: oklch(0.637 0.208 312.2); /* #b55be4 */
--brand-600: oklch(0.577 0.204 312.2); /* #a149ce */
--brand-700: oklch(0.505 0.192 312.2); /* #8836b1 */
--brand-800: oklch(0.444 0.171 312.2); /* #722b96 */
--brand-900: oklch(0.396 0.154 312.2); /* #622380 */
--brand-950: oklch(0.281 0.108 312.2); /* #3b124e */
}